Discovering Al Seef Waterfront in Dubai's Real Estate
Intro
Al Seef Waterfront stands as a testament to Dubai’s relentless quest for architectural innovation and cultural enrichment. Developed by Meraas, this mixed-use waterfront area shows how urban spaces can blend modern design with a rich tapestry of heritage. As Dubai continues to grow, the significance of places like Al Seef cannot be overstated, especially for investors, realtors, architects, and expatriates keen on diving deeper into the local real estate market.
Nestled next to the historic Dubai Creek, this vibrant area is not just a prime location for leisure and tourism; it also provides substantial investment opportunities. The juxtaposition of contemporary living spaces against a backdrop of traditional Emirati culture adds to its allure.
In this article, we will explore various facets of the Al Seef Waterfront— from its architectural novelty to the potential it holds for property investment. By delving into the latest market insights, property strategies, and cultural richness, readers can gain a comprehensive understanding of why this waterfront is gaining traction in Dubai's ever-evolving landscape.
Foreword to Al Seef Waterfront
Al Seef Waterfront brings a unique blend of the traditional and contemporary to Dubai's sprawling real estate scene. Its importance cannot be overstated as it promises investors and residents alike a vibrant environment that encapsulates the spirit of the city. This area stands not just as a prime location for real estate investment but as a cultural hub, drawing people from various walks of life to its shores.
Historical Context
Understanding the historical roots of Al Seef is key to appreciating its present-day charm. This waterfront zone rests along the banks of Dubai Creek, which has been a central artery of the city for centuries. In the early days of Dubai, the creek served as a bustling point for trade and interaction between merchants and local fishermen. The architecture in Al Seef reflects a rich tapestry of Emirati heritage, with its low-rise buildings constructed in a style that echoes the storied past of the region. Buildings made from local materials such as coral and gypsum offer a glimpse into how communities lived and thrived.
The area has undergone significant revitalization recently, transforming from a mainly historical zone into a multi-faceted development. Today, it stands as a testament to Dubai’s commitment to blending the old with the new. Along the waterfront, charm remains intact, drawing visitors who appreciate not only historical significance but also modern amenities that cater to a broad spectrum of lifestyle needs.
Significance in Dubai Real Estate
Al Seef's significance within Dubai's real estate framework is profound. It is positioned strategically between the old and new Dubai, making it an attractive investment prospect. The area is seeing an influx of new developments, with various residential, retail, and hospitality options that aim to uphold the identity of the area while integrating the luxuries expected from a dynamic city.
Investors looking for properties here find themselves in a melting pot of opportunities. There is a noticeable increase in demand for both residential and commercial spaces, driven by a growing population and increasing tourism. The walkable waterfront, lined with cafes and boutique stores, creates a lively atmosphere, further enhancing appeal.
Moreover, governmental initiatives aimed at promoting tourism in Dubai also contribute to the desirability of Al Seef as a real estate destination. By capitalizing on its historical significance and modern infrastructure, the region is poised for sustainable growth in property values.
"The melding of traditional and modern, represented distinctly in Al Seef, is what makes Dubai's real estate market so uniquely attractive."
As the area continues to evolve, its impact on the broader real estate landscape in Dubai will likely increase, making it essential for potential investors and residents to keep a close watch on the developments here.
The Architectural Design of Al Seef
The architectural design of Al Seef Waterfront goes beyond mere structural aesthetics; it reflects the rich heritage and contemporary aspirations of Dubai. An intricate blend of modern and traditional elements, this locale challenges the conventional ideas of urban planning and development. Investors, realtors, and architects alike will find in Al Seef an exemplary model, where design isn’t just seen, it’s experienced. The thoughtful curation of spaces fosters interaction and community, pivotal in any vibrant neighborhood.
Modern vs Traditional Structures
When one wanders through Al Seef, there exists an intriguing juxtaposition of modernity and tradition. On one hand, sleek, glass-fronted commercial spaces arise, showcasing the guild of innovation that Dubai embodies. These structures are not only designed for functionality; they are built to entice foot traffic and promote social engagement.
Conversely, paths meander through more traditional buildings, often adorned with intricate Arabesque patterns. These structures nod to the rich cultural tapestry of the region, echoing the architectural styles of yesteryear. Such designs serve a dual purpose: preserving Dubai’s history and enriching its contemporary skyline.
This coexistence brings diverse architectural styles into conversation with one another. The modern buildings can withstand today’s commercial demands, while the traditional ones don’t lose their charm. It’s a dynamic that offers a glimpse into how Dubai honors its past while steadfastly looking ahead.
"The blend of modern and traditional architecture in Al Seef is a testament to Dubai’s commitment to preserving its cultural identity while embracing the new."
Key features of this architectural debate include:
- Material Use: Glass and steel represent modernity, while clay and plaster reflect tradition.
- Functionality: Modern buildings often have multi-purpose roles, unlike rigidly defined traditional spaces, encouraging communal gatherings.
- Visual Appeal: Expansive vistas from modern buildings contrast the nostalgic alleys of traditional structures, providing a rich visual experience.
These contrasting styles are not simply for aesthetics; they are the foundation of a community-driven philosophy that Al Seef embraces.
Landscaping and Public Spaces
The landscaping in Al Seef is a meticulous endeavor that enhances accessibility and the overall community experience. The waterfront benefits from green spaces that interlace seamlessly with the architecture, creating a blend of nature and urbanity. Parks don’t simply exist adjacent to buildings; they are integral to the design, promoting a sense of tranquility amidst the bustling waterfront activity.
Paths are thoughtfully laid out, leading to public seating areas that invite visitors to linger, whether for social gatherings or solitary contemplation. The interplay between buildings and these green zones functions as a canvas, with shaded areas offering respite from Dubai's sun, turning every corner into a potential meeting spot or a simple moment of joy.
Considerations regarding the landscaping include:
- Native Flora: The incorporation of local plant species ensures sustainability and requires less maintenance.
- Water Features: Reflecting the immediate proximity to water, fountains and ponds are prevalent, adding an auditory layer to the experience, as well as cooling effects.
- Event Spaces: Open areas designed explicitly for events cater to cultural festivals, art exhibitions, and community activities, uniting residents of different backgrounds.
These public spaces are quite the lifeblood of Al Seef; they not only host events but also facilitate daily interactions among residents and visitors. A walk through these areas reveals the commitment to creating not just a place to live, but a vibrant, living community full of life and character.
The Cultural Landscape
The cultural landscape of Al Seef Waterfront stands as a vibrant tapestry woven from various historical, artistic, and communal threads that reflect Dubai's evolving identity. This area not only functions as a hub for real estate but also as a melting pot of culture and creativity. Understanding these cultural nuances is crucial for investors, architects, and developers who wish to grasp the full potential of this location. The waterfront nurtures a sense of community through its cultural institutions, art installations, and various festivals, enriching the lives of residents and visitors alike.
Cultural Institutions
Cultural institutions in Al Seef play a key role in promoting education, arts, and heritage. They not only preserve the stories of the past but also foster innovation and creativity that attract diverse audiences. Among the prominent institutions is the Etihad Museum, dedicated to showcasing the UAE's modern history and heritage.
- Educational Programs: The museum offers programs aimed at schools, providing hands-on experience for students, making history come alive.
- Cultural Events: Regular exhibitions featuring local artists and international collaborations enliven the waterfront area, attracting art enthusiasts and casual visitors alike.
- Accessibility: Institutions here are designed to be welcoming, ensuring that both residents and tourists engage with the culture in a meaningful way.
These institutions, together, serve not merely as attractions but also as beacons that illuminate the art of collaboration and community development. Investing in such cultural centers could increase property values as they contribute to a thriving social fabric.
Art Installations and Festivals
Art installations and festivals enrich the Al Seef experience, infusing life into its scenic backdrop. Local artists regularly showcase their work in public spaces, emphasizing the waterfront's commitment to creative expression.
- Permanent Installations: These pieces are strategically placed along the waterfront, making art a part of daily life. For example, sculptures that capture the essence of Emirati culture are scattered throughout, offering a visual feast for strolling visitors.
- Festivals: Seasonal festivals are an integral part of the cultural calendar. The Dubai Shopping Festival, held yearly, features art displays, workshops, and activities that attract both local and international crowds. Such events not only boost foot traffic but also enhance the reputation of the Al Seef area as a cultural hotspot.
"Art speaks where words are unable to explain."
This sentiment rings true in Al Seef, where the interplay between art and space transforms the environment, turning it into an experience. Festivals often encourage collaboration among local businesses, fostering a sense of unity that draws families and expats alike.
In essence, the cultural landscape of Al Seef Waterfront is built on the foundations of shared experiences and communal storytelling. By understanding and participating in this landscape, investors and residents alike acknowledge the value of culture in enhancing quality of life and driving economic performance. As such, keeping an eye on ongoing cultural developments in Al Seef could offer a strategic edge for those looking to invest in the area or promote projects that tap into this vibrant community.
Community Features and Amenities
When delving into the Al Seef Waterfront, one cannot overlook the role that community features and amenities play in shaping its appeal. These aspects not only enhance the quality of life for residents but also significantly contribute to the marketability of the real estate offerings. A well-rounded community with accessible services and vibrant spaces fosters a sense of belonging and encourages long-term investment.
Retail and Dining Options
Al Seef Waterfront presents a rich tapestry of retail and dining experiences that cater to diverse tastes and preferences. With a mix of local and international brands, the shopping landscape here is vibrant and dynamic. From quaint boutiques to well-known retail chains, residents and visitors can find almost anything they desire.
In addition to shopping, dining options abound. Casual eateries, fine dining, and cafes populate the waterfront, enticing customers with their diverse menus. Families often flock to family-friendly restaurants that offer a relaxed atmosphere, while foodies have their pick of trendy spots that serve global cuisines.
- Local Flavors: Traditional markets sell spices, textiles, and handcrafted items, allowing visitors to immerse themselves in the rich local culture.
- Global Choices: High-end eateries showcasing international dishes provide a cosmopolitan dining experience.
An evening stroll along the waterfront, perhaps enjoying a bite from a food truck, adds to the charm. This blend of convenience and culinary adventure makes Al Seef a destination for not just residents but also tourists seeking a taste of Dubai’s culinary scene.
Leisure Activities and Services
The allure of Al Seef Waterfront goes beyond shopping and dining; it also offers an impressive range of leisure activities and services designed for both relaxation and recreation. Green spaces, pedestrian paths, and waterfront promenades provide an inviting environment where residents can unwind and indulge in outdoor activities.
Residents often take advantage of:
- Fitness Amenities: Gyms and wellness centers are available for those pursuing an active lifestyle.
- Family-centric Features: Play areas for children and parks encourage families to spend quality time together.
- Cultural Events: Regularly hosted events, such as art shows and live music performances, create a lively atmosphere that resonates with the community spirit.
The blend of these amenities fosters a sense of togetherness among residents, allowing them to forge connections with their neighbors. In a rapidly developing city such as Dubai, the emphasis on community amenities at Al Seef Waterfront certainly enhances its attractiveness to both potential residents and investors.
"The balance of urban and natural environments is key to the sense of community found at Al Seef Waterfront."
These offerings not only ensure that residents have access to essential services but also enrich their everyday experiences. In the grand tapestry of Dubai's real estate landscape, the community features and amenities of Al Seef Waterfront stand out, making it a prime consideration for investors and families alike.
Real Estate Market Dynamics
Understanding the real estate market dynamics in Al Seef Waterfront is no small feat, especially when considering the rapid changes that can occur in such a vibrant area. This section sheds light on the key trends and forthcoming developments that shape the market, enabling investors and stakeholders to make informed decisions.
Current Property Trends
At present, the Al Seef Waterfront area exhibits a blend of traditional and modern real estate trends that cater to a diverse range of buyers. One of the standout features is the steady demand for waterfront properties. Residential units, especially those offering views of the water, remain at a premium. A combination of luxury living spaces and competitive pricing has piqued the interest of both locals and expatriates.
Furthermore, sustainability has begun to take center stage in the architectural designs. Properties that lean towards eco-friendly materials and features are gaining traction. As per market specialists, demand for sustainable living options in urban developments can be attributed to an increasing awareness of environmental issues.
- Proximity to key amenities such as shops, dining, and cultural venues adds to the allure of Al Seef, making it attractive to families and young professionals alike.
- The launch of several mixed-use developments has created a buzz, as these offer everything from residential units to commercial spaces within a cohesive community fabric.
Future Development Plans
Horizon prospects look bright for Al Seef Waterfront. With ongoing talks of infrastructural enhancements and expansions, investors would do well to keep an ear to the ground. The local government has earmarked funds for modern public transport links, which are expected to augment property values significantly.
"With new development often being the engine of growth, Al Seef's continued evolution is a testament to Dubai's progressive vision."
The construction of a new community leisure center is also underway, aimed at catering to the cultural and recreational needs of the community. This could bolster the area's appeal to potential buyers further.
Moreover, plans for introducing innovative technology, like integrated smart home systems in residential buildings, are increasingly making their way into real estate discussions. Such advancements would not only enhance living experiences but also boost long-term value.
In summary, the property trends currently seen in Al Seef Waterfront reflect a thriving and adaptive real estate market, with future plans aiming to elevate its status further. Investors who grasp these dynamics will find themselves in a prime position to harness opportunities in this dynamic area, ensuring the potentially premium returns for their investments.
Investment Potential
When examining the Al Seef Waterfront, one cannot overlook its investment potential. This area stands out not just for its aesthetic appeal, but also because it has become a focal point in Dubai's booming real estate market. Understanding what makes Al Seef a lucrative spot for investments is essential for anyone looking to capitalize on the growing demand for properties in the region.
Rental Yield Analysis
The rental yield in Al Seef has shown promising figures that catch the eye of both investors and renters alike. To put things into perspective, rental yields are often seen as a crucial metric for gauging the profitability of property investments. In recent years, some properties in Al Seef have reported returns ranging between 6% to 8%, which is notably higher than many areas in Dubai. This is largely due to the waterfront's vibrant community, enhancing the demand for both short-term rentals and long-term leases.
Moreover, as the Dubai economy continues to expand and attract foreign talents, the influx of expatriates looking for housing will only bump up the rental prices. The variety of units available—from chic apartments to luxurious townhouses—offers flexibility for investors seeking diverse portfolios. Also, the increase in tourism post Covid-19 is anticipated to ramp up rental demand, with vacationers keen on experiencing the cultural richness that Al Seef has to offer.
"Investing in Al Seef is not just about the current returns; it’s about the domino effect of growth that comes from a well-connected, highly desirable area."
Long-term Value Propositions
In terms of long-term value, Al Seef Waterfront is not merely a short-term investment. The area’s incorporation of both modern amenities and traditional Arabic designs ensures its appeal will stand the test of time. The strategic investments made by the Dubai government in infrastructure, such as enhanced public transport links and road networks, further bolster the area’s long-term attractiveness.
A noteworthy factor for consideration is the upcoming developments in neighboring districts which are projected to increase property values. As Al Seef becomes more integrated within the broader landscape of Dubai, its value is likely to appreciate. To underscore the potential, reports indicate that properties near cultural and entertainment hubs, like Al Seef, often outperform other real estate markets in appreciation growth.
Potential investors should also be informed about the regulatory environment in Dubai, which has become increasingly favorable towards foreign ownership—making now a prime time to make an investment in the area.
In summary, whether you are drawn in by immediate rental yields or looking to build wealth through long-term appreciation, Al Seef Waterfront offers a unique proposition that balances present and future investment benefits.
Accessibility and Connectivity
Accessibility and connectivity are vital aspects when considering Al Seef Waterfront's position in Dubai's bustling real estate market. A well-connected area not only enhances the residents' quality of life but also boosts property values and attracts potential investors. In the case of Al Seef, its strategic linkage to critical transport infrastructure makes it a desirable location for both newcomers and long-term residents.
Public Transport Links
Al Seef Waterfront boasts a robust public transport network that significantly enhances its accessibility. The area is well-served by metro stations and bus routes, essential for daily commuters and tourists alike. The Dubai Metro’s Green Line connects residents to key destinations, including the financial district and major malls, offering a seamless travel experience for those without a personal vehicle.
Furthermore, bus services linking Al Seef to other significant areas in Dubai, such as Dubai Marina and Downtown Dubai, ensure that the location remains a convenient hub. The presence of water taxis along the Dubai Creek adds another layer of accessibility, allowing for a scenic and rapid commute across the city’s waterway. These public transit options not only ease the daily grind but also make the waterfront appealing to expatriates and those reliant on public transportation, increasing its attractiveness to a diverse demographic.
Major Road Networks
In addition to public transport, Al Seef Waterfront is conveniently nestled within Dubai’s expansive network of major roadways. Accessing the waterfront is effortless via prominent arterial roads such as Sheikh Zayed Road and Al Rebat Street, making it simple for residents and visitors to navigate the city. This connectivity plays a crucial role in promoting the area as a pivotal residential and commercial location.
The proximity to the Dubai International Airport is another feather in Al Seef’s cap, making it an attractive choice for international investors. It’s a mere twenty-minute drive, allowing ease of travel for business and leisure.
With the combination of an efficient public transport system and accessible road networks, Al Seef Waterfront fosters a dynamic atmosphere, ideal for families, individuals, and businesses alike. Its connectivity positions it as a cornerstone in Dubai's real estate framework, promising long-term growth and appeal.
"A location that’s easy to reach is often a location that people want to be in. Al Seef Waterfront exemplifies this principle through its diverse transport options."
By ensuring accessibility, Al Seef not only enhances its residential appeal but also establishes itself as a key player in Dubai’s thriving real estate landscape.
Living in Al Seef
Living in Al Seef offers a unique blend of modern comforts and traditional charm, making it a prime location in Dubai for residents seeking a vibrant lifestyle. This area stands out not only for its waterfront views but also for its diverse community and rich cultural experiences. For potential investors, realtors, architects, developers, and expatriates, understanding the intricacies of life within Al Seef is vital, as it presents a microcosm of Dubai’s broader real estate landscape. By exploring the demographic mix and resident sentiments, one can appreciate the true allure of this waterfront district.
Demographic Overview
Al Seef reflects a tapestry of demographics, showcasing a mix of both local Emirati residents and expatriates from various backgrounds. The population is youthful and dynamic, with a significant portion consisting of young professionals and families attracted by the area's modern amenities and cultural offerings.
As of recent estimates, the neighborhood has seen steady growth in its residential sector, contributing to a vibrant community spirit. Key demographic aspects include:
- Age Range: Predominantly young adults aged 25-40 who are drawn to the lifestyle and amenities.
- Diversity: A blend of people from over 100 nationalities, fostering a rich cultural exchange and community vibe.
- Housing Preferences: Many residents choose apartments or townhouses that offer direct access to the waterfront, appealing to those who value convenience and leisure.
The diversity extends beyond nationalities; it encompasses lifestyles that range from those enjoying a fast-paced urban life to families seeking a blend of tranquility and vibrancy. Al Seef’s demographic makeup not only supports but enhances the community’s social fabric, promoting inclusivity.
Resident Testimonials
Listening to the experiences of people residing in Al Seef provides valuable insights into the real advantages of living in this bustling waterfront area. Residents often highlight several aspects:
"Living in Al Seef is like having the best of both worlds. You can have a peaceful afternoon by the water and then step into the heart of Dubai’s activity just minutes away." – A local expatriate.
Another resident shared,
"The community events here make me feel truly at home. From art festivals to weekend markets, there’s always something happening that connects us all."
These testimonials underscore the social opportunities fostered by the area’s design, encouraging neighborly interactions and a sense of belonging. Additionally, the presence of educational institutions, healthcare facilities, and recreational spots enhances overall quality of life, making it a desirable location for families and individuals alike.
In summary, Al Seef is more than just a place to live; it’s a community that thrives on diversity and connection. It stands as an attractive option for those looking to invest in a lifestyle that offers both convenience and cultural richness. The voices of the residents paint a picture of a dynamic, welcoming environment that potential investors and developers should not overlook.
Challenges and Considerations
Discussing the challenges and considerations surrounding Al Seef Waterfront is pivotal. While the area stands as a testament to Dubai’s ambitious real estate vision, it's crucial to navigate the hurdles that might affect investors, residents, and developers alike.
Market Volatility Risks
Market volatility is a familiar specter in real estate, and Al Seef is no stranger to its unpredictable nature. Property values can swing widely based on economic factors or changes in demand. For instance, with global economic trends shifting and the pulse of tourism fluctuating, property investments in Al Seef can experience significant ups and downs. Given this landscape, investors must be vigilant.
Potential risks include:
- Economic Fluctuations: Changes in the global economy can directly hit Dubai's markets. A downturn could lead to declining demand for rental properties or retail spaces.
- Department Store Dynamics: If large chains choose to pull out during tough economic times, local smaller businesses might feel the pinch, impacting the overall vibrancy of the area.
- First Impressions Matter: New developments could saturate an already rich landscape, leading to overbuilding. This, in turn, could cause price competition that may not favor existing property owners.
To mitigate risks, investors should keep a keen eye on market reports and trends, assessing how they impact demand in the Al Seef area specifically. Building a diverse portfolio can also help cushion against sudden downturns.
Regulatory Factors
Navigating the regulatory environment within Dubai is no small feat. Al Seef Waterfront is subject to numerous local regulations that can affect property ownership, rental agreements, and even the management of commercial entities.
Key regulatory considerations include:
- Ownership Structures: Foreign investors often need to understand the rules surrounding property ownership. In Dubai, freehold areas come with specific regulations that can shift based on government policies.
- Rent Controls: With Dubai's real estate landscape evolving, rent controls may be enforced, directly impacting earnings for landlords in Al Seef.
- Zoning Laws: Zoning regulations dictate how land can be used, which can affect both residential and commercial investments. Staying abreast of zoning changes can ensure that investments align with future developments in the area.
"A wise investor adapts to the rules they are given." - Unknown
When weighing options in Al Seef, understanding the regulatory landscape is as crucial as grasping market dynamics. Legislation can change quickly, warranting ongoing vigilance and, in some cases, expert legal counsel to navigate the intricacies involved.
In summary, while Al Seef Waterfront opens doors to various opportunities, a thorough understanding of the challenges helps paint a complete picture. Awareness of market volatility and regulatory factors equips potential investors and current residents to make informed choices, ensuring sustainability and profitability in a dynamic market.
Culmination: The Future of Al Seef Waterfront
As we gaze into the horizon of Al Seef Waterfront's future, it becomes clear that this locale stands as a beacon of opportunity within Dubai's real estate panorama. It's not merely the allure of stunning architecture or myriad cultural offerings that elevates Al Seef, but its potential for growth and vibrant community life. The waterfront encapsulates a symbiotic relationship between living, leisure, and commerce—a combination that is growing increasingly desirable.
Summarizing the Opportunities
One should consider the myriad of opportunities that Al Seef Waterfront presents:
- Diverse Real Estate Options: From luxurious villas to modern apartments, the variety is vast. Potential investors have a broad range of choices catered to different lifestyles.
- Strategic Location: Nestled along the waters of Dubai Creek, Al Seef is not just a pretty face. Its central position facilitates easy access to major business districts and tourist attractions.
- Growing Demand: As more expatriates and locals are drawn to the area, the demand for rental properties is likely to increase. This could translate into higher rental yields in the long run.
- Cultural Vibrancy: The events and festivals that occur here amplify the allure, providing a sense of community that is often missed in more transactional environments.
In brief, the opportunities here are abundant. Investors should not just view Al Seef Waterfront as another project, but rather as a living, breathing entity that adapts and grows with the times. The community spirit, coupled with modernity, positions this area as more than just a place to live; it presents a way of life—one that many will seek to be part of.
Strategic Insights for Investors
For investors aiming to capitalize on Al Seef's potential, understanding the landscape involves a few strategic considerations:
- Market Analysis: Keep a keen eye on real estate trends in the area. Understanding when to buy or sell is crucial, especially in a fluctuating market.
- Invest in Community Engagement: Engage with local businesses and cultural institutions. A property located near active community centers tends to appreciate better over time.
- Sustainability as a Selling Point: Properties that offer eco-friendly features or sustainable design will attract a premium price, as global consciousness continues to rise.
- Connectivity is Key: Properties with easy access to public transport are often more appealing. As infrastructure expands, the desirability of certain locations can shift.
Potential investors should take time to analyze these elements closely. The future of Al Seef is not set in stone; rather, it's a tapestry woven from countless threads of opportunity and innovation. Al Seef Waterfront stands not simply as a gathering of buildings; it represents a chance for investment and a gateway to joining a evolving community.
"Investing in Al Seef is akin to planting a seed in fertile ground; the growth potential is limited only by one's vision and commitment."
For thorough insights, one might find it valuable to explore platforms like Wikipedia and Britannica for additional context on the dynamic changes reshaping Dubai's environment.
Ultimately, the narrative of Al Seef Waterfront continues to unfold. With myriad opportunities at hand and a robust foundation for future growth, it beckons real estate enthusiasts to consider it not just as a location, but as a lifestyle.
